Sponsorship and licensing

For many years the World Student Games have been the major student competition distinguished by its atmosphere and intensity of emotions that represent the true spirit of fair play. By its scale and significance the Universiade is only compared to the Olympic Games. About 60% of the Universiade entrants take on the Olympics. The 2013 Universiade will draw more than 10,000 athletes from 150-160 nations. The XXVII World Summer Student Games 2013 in Kazan will become the first complex games of such scale in the history of modern Russia. The 2013 Summer Universiade is a grand festival of youth and sports, peace and joy, festival of cultures and traditions that will be staged in Kazan famous for its hospitality. The Games will become the brightest event of sports life not only in Russia but also in the world student sports. Even today we can be positive to say that the Kazan Universiade is a once-off experience that is full of promise to be beyond compare. The Games level preparation assures that the ambitious goals of taking the project to new heights will be efficiently achieved. Successful project execution is possible only in close harmony of the Games organizers and official partners of the Universiade. Participation in this fantastic sporting event opens up wide marketing opportunities. The multilevel sponsorship program enables the companies to find the most reasonable level of partnership that implies different rights and privileges. The partners can get involved in activity programs of municipal, republican and federal levels which develop loyalty of target audience, break new ground on business expansion. With joint efforts we will be able to stage like no other Games in the history of the Universiades.

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