A letter of intent was signed between the Coca-Cola system in Russia (The Coca-Cola Company and its bottling partners) and the Organizing Committee of the 2013 Summer XXVII Universiade, Kazan.
Mr. Vladimir Leonov, General Director of the Executive Directorate of the 2013 Summer XXVII Universiade in Kazan and Mr. Stuart Cross, Coca-Cola Global Director Sports Strategy represented both organizations at the signing ceremony announcing the partnership. The official ceremony attended by Mr. Igor Shuvalov, First Deputy Prime Minister of the Russian Federation, the President of the Organizing Committee of the 2013 Summer XXVII Universiade in Kazan and by Mr. Rustam Minnikhanov, the President of the Republic of Tatarstan.
The Coca-Cola system will become a partner and the official supplier of soft drinks of the 2013 Summer XXVII Universiade in Kazan. The Company’s Powerade sports drink will get the status of the official sports drink of the 2013 Summer XXVII Universiade in Kazan. The Coca-Cola system will supply a wide array of beverages including: Coca-Cola, Coca-Cola Light, Sprite, and Fanta soft drinks. Bonaqua drinking water, Powerade sports drink, Dobry juices/nectars and Nestea drinks will be made available to the Universiade organizers as well as an ample supply of energy efficient coolers to provide a high level of merchandizing.
The Coca-Cola Company is a long-standing partner of some of the world’s most important sports events and TCCC places great emphasis on promotion of physical activity and healthy lifestyle.
The Coca-Cola Company is the global sponsor of Olympic Movement and 2014 Sochi Winter Olympic Games. It is also the official partner of the Russian Football Union, the sponsor of the Russia’s national football team and sponsor of Kozhany Myach (Leather Ball) youth football tournament.
“The participation in 2013 Summer Universiade is a great honor for us, and I would like to thank Mr. Igor Shuvalov, the President of the Organizing Committee of the 2013 Summer Universiade for the opportunity provided. The Coca-Cola system will rise to the challenge of providing uninterrupted supply of soft drinks to athletes and guests of the 2013 Summer Universiade. Together with our partners, we will make the 2013 Summer Universiade the most successful and memorable event within Universiade history”, said Stuart Cross.
Coca-Cola System in Russia
The Coca-Cola system in Russia is represented by companies The Coca-Cola Company and partner-bottler Coca-Cola Hellenic.
History: Coca-Cola was first sold in Russia in 1980, in the run-up to the Summer Olympic Games in Moscow. In 1994, the country’s first Coca‑Cola factory opened in Moscow. Today, the Coca-Cola system in Russia (consisting of The Coca‑Cola Company and its bottling partner, Coca-Cola Hellenic) comprises 17 manufacturing modern facilities (including Multon and Nidan juice companies) across the country.
Products: Our beverages are produced locally, our employees are Russian citizens, and our product range and marketing are designed to meet the discerning tastes and lifestyle needs of Russian consumers.
The beverage brands we offer in Russia include: Coca-Cola, Coca-Cola light, Fanta, Sprite, BonAqua, Nestea ice-tea, Nescafe ice-coffee, Burn energy drink, Powerade sport drink, Schweppes tonics, Rich, Dobry, Nico, Moya Semya, Caprice, Champion juices and nectars, and Kruzhka and Bochka kvass.
Investment & Employment: The Coca-Cola business system in Russia –– is one of the country’s largest foreign investors, having invested more than $3 billion to date in the Russian economy. The Coca‑Cola system directly employs more than 15,000 highly-qualified individuals. Moreover, each job in the Coca‑Cola system indirectly generates eight additional jobs in related industries, including a wide range of suppliers and a nationwide network of retailers.
Quality: The Company’s success is built on a reputation for ensuring that we offer consumers only the highest quality beverages. In addition to its own, rigorous quality assurance systems, all Coca‑Cola plants in Russia are certified as meeting all relevant international standards, including ISO 9001:2000 and ISO 14001:1996.
Community: As a committed long-term investor in Russia, The Coca-Cola system takes seriously its responsibility to be a good corporate citizen, and strives to improve the life of the local communities in which we operate.
The Coca-Cola system is proud to be an integral part of Russia, and an active participant in the continuing development of the country’s economy. We believe firmly in the future of the country and will continue our commitment to promoting opportunities for further growth and investment in Russia.