27th Summer Universiade in Kazan,

July 6-17 2013

Sportmaster, sporting goods market leader in Russia

Today, Sportmaster Group is the recognised sporting goods market leader in Russia and the CIS states, and the largest East European company operating a chain of more than 300 branded sporting goods supermarkets and hypermarkets.
Sportmaster Group is among the top 3 European sporting goods retailers, and also enters the top 12 global sporting goods retail chains.
Today, Sportmaster is an efficient, dynamically growing, competitive (globally), innovative and high-tech multinational company.
Sportmaster's stores serve more than 120 million people each year, and the Sportmaster brand boasts the highest spontaneous awareness among the Russian general public in the category of sporting goods stores.
In 2012, Sportmaster signed license agreements with the Sochi 2014 Organising Committee, whereby the company was authorised to manufacture and sell goods branded with the Olympic logo and was also awarded an honourable status of the Sochi 2014 Official Retail Operator.
The range of goods at stores includes the main groups of sporting goods, offering customers a wide selection of premium quality products from renowned global brands: clothing, footwear, sports equipment, home and professional gym machines, products for active leisure, adapted to conditions in Russia.
Sportmaster actively develops and manufactures products under its own trademarks (CTM), which are adapted to local conditions and to the preferences of Russian consumers. For this purpose, the company set up a special Model Development Centre to design articles with due account for the peculiarities of the Russian market. Goods manufactured within international cooperation (based on Russian developments) are available at most affordable prices to mass consumers in Russia and gradually squeeze expensive famous brands out of the market. It’s in the development of such international cooperation and expansion of CTM goods production that Sportmaster sees strategic business prospects.
Special role has been assigned to the project that is unique for Russia: development of a retail chain in a new format, or a sporting goods hypermarket. Its key advantages include the creation of the most comfortable conditions for customers, introduction of additional services and a wider choice of goods that are more affordably priced than those in the existing stores.
Sportmaster’s competitive advantages result from the maximum use of the synergistic effect combining its retail and distribution businesses, and from active development of service and supply companies providing support to its retail business, with a special focus on enhancing its logistic infrastructure.
For consumers it means that Sportmaster is able to provide a wide choice of goods offering the best value for money.
The company attaches great importance to customer relations. All goods in stock are available on the selling floor. Experienced shop assistants are always ready to tell you about goods and brands and will help you understand the prices better and choose the right product.
Sportmaster Group is an official provider and licensee for the 27th Summer Universiade 2013 in Kazan.