27th Summer Universiade in Kazan,

July 6-17 2013

U-Media Sports Journalists' School


U-Media: the school you’ve been waiting for

The FISU International Education Centre (FISU IEC), headquartered at Volga Region Academy of Physical Culture, Sports and Tourism, together with its partner, the Kazan 2013 Executive Directorate, launches the U-Media Sports Journalists’ School.

Within a short period of time, the project will teach young journalists the ins and outs of media coverage of major sporting events, enable them to see with their own eyes what press facilities and services are offered to the media at sports venues and help them gain practical experience in such areas as print reporting, sports photography and the Internet/new media. All these aspects are important for an efficient training of professional reporters ahead of the 27th Summer Universiade 2013 in Kazan. That's the reason why the attendees of the school will be invited to take part in the media coverage of the Games.

According to Ekaterina Kosurova, the school’s director and head of the PR department of Volga Region Academy of Physical Culture, Sports and Tourism, the offered mode of training will turn the Sports Journalists’ School into a perfect training ground for those who consider sports journalism as their future occupation and a lifelong endeavor. “We invite a whole host of national and international expert speakers, among them sports media practitioners, athletes, who will give our trainees an insight into the specific nature of university and Olympic sports,” said Ekaterina Kosurova.

Besides lectures by international and Russian guest speakers, every day the participants, who have already received their first assignment during the remote learning stage of the educational programme, will be working with tutors that will help them identify errors and correct mistakes and tell them what aspects they should pay attention to during sporting events. In addition, the participants will master the Dictionary of Sports and Games Terminology which will come in handy during the Summer Universiade in Kazan.

“Together with Russian and international partners, we want to open the school that will contribute to the welfare of the city and the republic,” said Liliya Barieva, FISU IEC Executive Director. “It will inspire young reporters to specialise in sports journalism and to create fascinating and breath-taking news stories about any sporting event and those activities that accompany it. The FISU International Education Centre in cooperation with the Kazan 2013 Executive Directorate and Volga Region Academy of Sports and Tourism is ready to launch this pilot training programme today. We’ve all been waiting for the U-Media School for a long time.”

The school offers free training. People living outside the Republic of Tatarstan are also eligible to attend the school given that they find their own accommodation in Kazan. On-site training modules are scheduled for May 16-19 and May 24-27.

Those participants that will give good account of themselves will be selected for the 2nd FISU Young Reporters’ Seminar that will be held during the Summer Universiade in Kazan. (To learn more about the Young Reporters’ Programme, go to http://kazan2013.ru/en/news_items/6522)